Selected Work · № 04 · End-to-end brand
Molly Lolly.
A whole brand from zero — into books, plush, AR app, 3D room and an e-shop — one vision, one direction, multiple teams.
02 · What this proves
A brand that doesn't stay in Figma.
Molly Lolly shows how I work when someone hires me as a brand manager or creative director: I don't just draw a logo and send a PDF — I run the brand from concept to execution.
Here I was the author, the client, the project lead and the creative director all at once. The illustrations, books, plush and the full UX/UI of the digital products I designed myself. For the app development, AR and 3D environment I hired developers — and led them until every piece matched the brand.
The result isn't a moodboard. The result is a child's world, where they can pick up a book, prop it against a tablet, and see the characters step off the page.
Creative direction
Illustration
Product & book design
UX & UI design
Vendor & team management
AR engineering
3D environmentled & directed by me
03 · The Universe
One character. Seven products.
I grew one brand into a physical and digital family — all connected, all speaking the same language, all created under my direction.
04 · Chapter I — Print
Two stories. One little monkey.
Each book is a warm tale with a happy ending and a quiet pedagogical layer. Hardcover 25×25 cm, printed in Slovenia.
05 · Chapter II — Plush
From page to hug.
Plush Molly Lolly — minimal, soft, made in Slovenia. Alongside the toy, a textile collection with clothes, hats and slippers for kids.
06 · Chapter III — Digital
A book that comes alive in a child's hands.
Molly Lolly's digital world is not just one app. It's several connected products I designed and directed — the code was delivered by a team I led.
06a · Four digital products
07 · Chapter IV — Commerce
A store where it all comes together.
An e-commerce with playful design — books, plush, bundles. All the characters, all the colours, one brand.
