Selected Work · № 01 · 2024
Petrol Pay.
It started with a logo. It ended with a family of cards that glow in your pocket — and a portal where you order them in three clicks.
02 · The Brief
A new payment brand
for Slovenia's largest fuel retailer.
Petrol Pay is the payment + loyalty card scheme Petrol is rolling out as its own financial product — from the personal Loyalty card to Klub and Business tiers.
The task: build a visual identity that breathes with the parent brand but stands on its own. Logo, palette, typography, six card proposals — one of which went into production — and an ordering portal with SVG animations and a short intro video.
03 · Identity
A mark that reads from a pump
and from a phone.
04 · The Family
Three cards.
One quiet language.
Six proposals, one pick — Gold for everyone driving their own way. Klub for the loyal. Business for those driving for work.
05 · The Exploration
Before the pick: a wider exploration.
The client picked the vertical direction, but along the way these variants were born too — from wave holograms to digital pixels and illustrative scenes. Each tells a slightly different story.
06 · Brand in use
From concept to tangible application.
Shown here is the primary direction of the illustration with windmills and an electric car. Just before launch the partner logo was swapped to Visa, but I'm showing the primary version because it felt aesthetically stronger and best captures the brand's character.
07 · The Portal
PKPK — three clicks to a card.
Responsive web portal for ordering a Petrol Pay card. SVG animations, a short intro video, intuitive flow from welcome to confirmation.
