Molly Lolly

Storytelling Children's Brand with Augmented Reality App

Molly Lolly app iped
MollyLolly CGP design

CONCEPT

Using technology for fun learning

This forward-thinking brand promotes a child’s healthy development, curiosity, innovation, spontaneity, exclusivity, and uniqueness, while also providing awareness on current issues and situations in the world in a child-friendly manner. Additionally, Molly Lolly brings parents and children together in a practical, educational, and developmental way.

Molly Lolly is a brand designed for young children and those young at heart. It focuses on the age group of 0 to 10 years, utilizing an interactive augmented reality application as a digital friend to encourage children to play, read, and engage in educational exercises.

CHILDRENS APP

Augumented reality app

Molly Lolly augmented reality app
Molly Lolly App

The brand’s motto is to extract positive educational elements from the new technology offered in today’s world. With the charm of the primary character and intriguing educational innovations, our goal is to encourage positive emotions that lead to consumer loyalty and brand advocacy.

PRINTS

Books and notebooks

Molly Lolly knjigice

Collection of children's books and sticker coloring books Molly Lolly, designed for children aged 3 to 7. The books feature charming and educational stories written in rhyme and prose, with vibrant illustrations that captivate young readers. Each book comes with a coloring section that includes tasks and stickers, allowing children to express themselves creatively and engage in playful activities.

DIGITAL

E-book with game

Molly Lolly e-book

The books are also available in digital format with a voice-over option, making it easier for children to learn to read by helping them follow along with the text. To further enrich the experience, the digital books also offer interactive puzzles and coloring games.

WEB STORE

Youthful design

The Molly Lolly online store, featuring the Molly Lolly brand products, provides a delightful and intuitive user experience. The website is designed with playful curves and easy navigation, tailored to meet the needs of both parents and young children.

TOYS

Plush toy

plišasta igrača

Molly Lolly plush toy, lovingly designed and hand-sewn with the youngest in mind. This minimalist, eco-friendly toy features a hand-crocheted cap, wearable for children, and a tail with a crochet cover. The eyes and cheeks are embroidered by hand, giving the toy a warm, personal touch. Perfect for gentle play and safe for even the youngest children.

ILLUSTRATION

My first illustration

Molly lolly illustration

An illustration of Molly Lolly and her little friend shows an adorable scene of learning in a sunny classroom. Surrounded by classic study tools like a wooden abacus, pencils, and a blackboard, the illustration captures attention with its vibrant contrast and glowing background. The character design is minimalist, while shading adds depth and a 3D effect, enhancing their charm and appeal.